I will be leading a workshop here in Northern California in January, and I thought I would share the work-in-progress outline, as it think it will be of interest here as well. The focus of the program, which is primarily targeted to Management Consultants, is: "Make 2009 the Best Yet!". , and I'll be leading the break out session on Web 2.0.

Here's the official description:
"Like many buzz words that enter the business vernacular, the definition of Web 2.0 still tends to vary by who is talking about it. In this workshop segment, IMC NorCal President, Brett LaDove will provide an overview to the various commponents that make up web 2.0, and will drill into several key areas to help participants identify tools and techniques to build and manage a consulting business. In this session, Brett will reveal several aspects of the business web, some powerful collaboration tools, and will highlight a number of practical ways to build your brand by leveraging an assortment of user generated content vehicles."

Here's what I'm working on:
First, I'm working on creating some structure around the what is, how tos, and who's who of Web 2.0. I've seen quite a few presentations about the subject, but I regularly feel there's a need to wrangle it all together and provide a good overview. In the session I will plan on working through the various branches of the chart on the right (which by the way I made using Web 2.0 tools), and drilling down in a few specific areas. By the end of the session I expect all the participants will have a better understanding of how all the pieces fit together. Also, after the program, I will a distribute a full page final version of this map (through a Web 2.0 means) -- that participants can use to check out the various sites we discuss, and some others that we didn't. Let me know if you're interested in seeing that here as well.

If you have any suggests, please let me know.

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Brett LaDove Comment by Brett LaDove on February 18, 2009 at 10:41pm
Here's an article by McKinsey on Web 2.0

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