Customer Experience Optimization

Latest Activity

Lynn Hunsaker added a discussion to the group Customer Care Publications
Innovating Superior Customer Experience: New rules of innovation include focus on customer jobs instead of features, segmentation by circumstances, measuring success by customers' built-in value judgments, and involving the whole company in innovat…
on Friday
Lynn Hunsaker added 2 groups
on Thursday
I like the articulation of 5 levers of customer experience....dominate and differentiate (@ 2:53).
on Wednesday
Lynn Hunsaker added 3 videos
on Wednesday
Lynn Hunsaker added 5 events
on Wednesday
Lynn Hunsaker just flinked a link
(via Flinkit)
August 26
Lynn Hunsaker posted an idea:
August 24
The Customer Care Network now has ClackPoint
August 24

Profile Information

Company
ClearAction
Job Title:
Customer Experience Strategist / Consultant
About Your Passion for Customers:
Specialist in helping organizations improve customer-centric culture, customer data ROI, and cross-organizational engagement to deliver brand promises. Rich hybrid skills and executive experience in marketing & market research, process improvement & quality, organizational development & change management, and leadership & teaching.

Managed customer experience programs for more than half of career; executive roles include Head of Corporate Quality, Director of Marketing & Business Development, Manager of Voice of the Customer, Manager of Customer Services, Manager of Strategic Information, and Market Research Manager. Worked with Accountants Inc, Adecco, Anritsu, Applied Materials, Cadence, Deltek, FormFactor, Hospira, Merck, MicroWarehouse, Sonoco, SunPower, and many other companies.
Website:
http://www.clearaction.biz
Affiliation 1 (professional association etc.)
American Marketing Association
Affiliation 2
Customer Think, Contact Center Performance Forum, Bay Area Association for Psychological Type

Customer Experience Improvement Resources

ClearAction means unique vision and rapid results for Customer Experience Management.




eHandbooks by ClearAction
Customer Experience Innovation     Improve Customer Experience     KPI
"This ebook should be saved on every marketer's desktop!"
- John Todor, author of Addicted Customers & Winning Mindshare

"Provides a palette of practical, scalable approaches to effectively address each component of the customer experience -- and gives the corporate marketer with exactly what s/he needs; the latest statistics making the case for the ROI of an improved customer experience and a "plug and play" tool kit for tackling the issues that are most relevant to their organization."
- Donnell Wright, Vice President of Service Excellence, Washington Mutual

Lynn Hunsaker's Blog

Lynn Hunsaker

Customer Experience Management Prevents Hassles

One out of two companies (44%) acknowledge that high-profile negative customer experiences have at some time compromised their brand, yet only 29% have high ability to handle and resolve customer complaints.1 Do you proactively embrace customers’ constructive feedback? While surveys have long been in place for most companies, only 31% of marketi

Continue

Posted on August 28, 2010 at 7:30am —

Lynn Hunsaker

Improve Customer Experience by Eliminating Customer Focus Boundaries


Enterprise-Wide Customer Experience'Customer-focus is important for certain job roles, but for other roles, we rely on our own wisdom.' This is poisonous thinking when some parts of your company are excused from customer-focus.
When anyone in your organization is disconnec… Continue

Posted on July 9, 2010 at 12:30pm — 2 Comments

Lynn Hunsaker

Customer Experience Management Using Social Media

Social media introduces excellent tools and customer feedback data streams for companies to monitor perceptions and trends. Best practices in customer experience management:
- Use social media listening first to determine how best to interact with customers.
- Recognize the importance of making emotional connections with customers via social media.
- Blend social media with other voice of the customer sources to create a holistic view of customer priorities.
- Leverage customer stories from soci… Continue

Posted on May 3, 2010 at 12:44pm — 2 Comments

Lynn Hunsaker

Employee Engagement in Superior Customer Experience


Customer Experience ManagementThe hardest thing for competitors to copy is the customer experience you create. And engaged employees are the most dynamic and influential force in creating superior customer experiences. While 80% of executives say they want to use customer experience management (CEM) as a form of d… Continue

Posted on April 1, 2010 at 9:18pm —

Lynn Hunsaker

Loyalty is Not Just for Customers

Customer EngagementCustomer loyalty is important to business success. Profitability of customer retention is pretty much common knowledge.

So companies do a lot to encourage customer behav… Continue

Posted on January 2, 2010 at 7:00am —

Comment Wall (4 comments)

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At 10:40am on May 8, 2009, Lynn Hunsaker said…
Customer Experience Resources - mark your faves & tweet!
- twibes.com/groups/customer-experience
- twitter.com/clearaction
- facebook.com/dj/customerexperience
- customer.ology.com
- clearaction.biz/blog
- brighttalk.com/channels/2107/view
- blogtalkradio.com/customerexperience
- slideshare.net/clearaction
- clearaction.podomatic.com
At 3:55pm on March 26, 2009, Lynn Hunsaker said…
Employee Engagement -- Customer Engagement -- Customer Data = new layout of my website: Customer Experience (www.ClearAction.biz)
At 6:41pm on September 25, 2008, Lynn Hunsaker said…
I just published my 1st ebook: Metrics You Can Manage For Success (www.clearaction.biz/metrics-incentives.html) and launched my podcast training series: Customer Relationship Skill-Building (www.clearaction.biz/podcast.html). Free sample ebook and sample podcast!
At 2:30pm on July 28, 2008, Lucie Newcomb said…
Thanks, Lynn. It's a pleasure to be your Friend in Customer championing!
 
 
 

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CRMLaDove Associates -- CRM and Customer Care Consulting, is the founder and a proud sponsor of The Customer Care Network.

Customer Experience ManagementClearAction specializes in Customer Experience Innovation, Employee Engagement, and Customer Relationship Skills.


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