Individual Members:
○ Personal branding -- get known within your industry. Networking with your peers isn't something you should do just once or twice a year at conferences. The most successful professionals learn, grow, and connect all year round.
○ Learn and grow -- Forums on which to learn and teach -- nationwide or regionally specific. Engage with professionals within your industry.
○ In the know -- Ready access to relevant industry events from various professional and for-profit organizations.
Professional Association Leaders: ○ Common Challenges:
1. Database/list management is a challenge for two tier (National/Chapter) organizations.
2. Every event requires significant marketing effort to generate awareness and interest.
○ Solution:
Invite your membership and prospect list to join The Customer Care Network. Sustainable Marketing Vehicle: Online networking is the 'new viral marketing'. Give people a reason engage and contribute and they will invite others. With a reason to engage on the site regularly, your events are where industry professionals will see them. Because the network is open, your events will be exposed to people who were previously unfamiliar with your organization.